How to build a brand-led content workflow

Consistent content starts with clear brand context, not a list of posts. Gather the logo, colors, voice, about text, and industry in one Brand Profile.

Plan before generation

Use a social plan for ideas and dates, and an SEO plan for topics and articles. Review plan items before producing final copy.

Choose the destination

If you have a website, use external mode for export and copy. If you do not, use hosted mode to generate public brand pages.